The iconic Calatrava-designed transit hub and Westfield shopping center at World Trade Center in NYC features 21 unique large-scale digital boards showcasing premiere partner content to millions of commuters, shoppers, and tourists.

Our digital OOH campaigns took advantage of this specific NYC location to challenge audiences to see and think about Ford differently, and present future of mobility, sustainability, and technology-forward concepts in a breathtaking architectural space, with localised content and messaging.

Producer of seven unique brand content campaigns for this space. Partnership with Sibling Rivalry.