FordPass is Ford’s newest mobility app which allows all users to access features like pre-paid parking, fuel locations and pricing, dealership and maintenance access. If you have a newer Ford vehicle you can also access specific vehicle controls like remote startup.

Produced two simultaneous campaigns of video content for the launch. The first introduced users to the specific app functionality. The other, a collection of dramatizations based on real-life user experience stories.

Producer. Directors Brandon Rottman & Tony Wolski.