Reimagining an entire global automotive dealership model from the ground up is no small feat, when everyone is painfully aware of what a drag the experience is for most current consumers.

To accompany the new architecture, we created conceptual graphic animation for the Brand Halo signage that greets customers as they enter the space, produced original global and region-specific lifestyle content to play on the 4K Dealer Experience Channel video walls, and designed new point-of-purchase kits and assets.

We also focused on creating compelling B2B content to encourage global Ford dealers to upgrade to the new dealership model, focusing on the dramatic redesign and CX upgrades from mediocre legacy dealership experiences.

Producer of films and in-dealership content.