Being a part of the Ford family means gratitude comes standard. To demonstrate this we created a campaign showcasing all the things that come with being a Ford owner by juxtaposing them with other expected and unexpected things that are standard in our lives.
Ford Dealership Experience
Helped to develop global and regional content strategy for Dealer Experience Channel, a global playlist of video content that plays in Ford Signature dealerships.
Created conceptual digital signage content for the semi-circular “Brand Halo” that greets customers at the entrance of the completely redesigned total dealership experience.
Produced original videos to sell global Ford dealers on upgrading to the new dealership, focusing on the dramatic design and CX upgrades from mediocre legacy dealership experiences.
WTC Oculus Digital Boards
The iconic Calatrava-designed transit hub and Westfield shopping center at World Trade Center in NYC features 19 unique digital boards showcasing premiere partner content to commuters, shoppers, and tourists.
Campaigns took advantage of NYC location to challenge audience to see and think about Ford differently, and present mobility, future, sustainability, and technology-forward concepts in a breathtaking architectural space.
Produced in partnership with Sibling Rivalry Studio.
SmartLink & FordPay
Produced commercial spots for SmartLink, new technology to upgrade older model cars to allow for vehicle controls, wifi hotspot, etc., and for FordPay, to promote the new transactional capabilities and features of FordPass app.
Director Pete Marquis. Edit Terry King. Agency Susan Mersch, Clarence Ford, Kirill Sudosa.
Produced original video content and photo assets to promote launch of Chariot, Ford's new rideshare mobility company in New York, San Francisco, and Austin.
FordPass is Ford’s newest mobility app which allows all users to access features like pre-paid parking, fuel locations and pricing, dealership and maintenance access. If you have a newer Ford vehicle you can also access specific vehicle controls like remote startup.
Produced two simultaneous campaigns of video content for the launch. The first introduced users to the specific app functionality. The other, a collection of dramatizations based on real-life user experience stories.
Vehicles were placed in-context in whimsical CG tableaus to evoke magic of in-window holiday displays.
Content ran at WTC/Westfield, digital & social, and Ford was flooded with so many requests about purchasing physical snow globes that they will manufacture and sell this year.
Fuse & FM Network Launch
Launched Fuse & FM network rebrands. Produced and developed new on-air graphics identity, including original show packages, key art, and collateral materials.
Oprah Winfrey Network
Launched Oprah’s network and helped design & animate entire on-air network identity, graphics packages, programming and upfront presentations.
Original Show Packages
Designed, animated, produced original on-air show packages & identities.