The iconic Calatrava-designed transit hub and Westfield shopping center at World Trade Center in NYC features 19 unique digital boards showcasing premiere partner content to commuters, shoppers, and tourists.
Campaigns took advantage of NYC location to challenge audience to see and think about Ford differently, and present mobility, future, sustainability, and technology-forward concepts in a breathtaking architectural space.
Produced in partnership with Sibling Rivalry Studio.
SmartLink & FordPay
Produced commercial spots for SmartLink, new technology to upgrade older model cars to allow for vehicle controls, wifi hotspot, etc., and for FordPay, to promote the new transactional capabilities and features of FordPass app.
Director Pete Marquis. Edit Terry King. Agency Susan Mersch, Clarence Ford, Kirill Sudosa.
Produced original video content and photo assets to promote launch of Chariot, Ford's new rideshare mobility company in New York, San Francisco, and Austin.
Vehicles were placed in-context in whimsical CG tableaus to evoke magic of in-window holiday displays.
Content ran at WTC/Westfield, digital & social, and Ford was flooded with so many requests about purchasing physical snow globes that they will manufacture and sell this year.
Ford Dealership Experience
Created conceptual CG vehicle animation content for the semi-circular “Brand Halo” signage that greets customers at the entrance of the completely redesigned total dealership experience.
Also produced an original video to sell global Ford dealers on the new dealership, focusing on the design and experience partnership with Herman Miller.
FordPass is Ford’s newest mobility app which allows all users to access features like pre-paid parking, fuel locations and pricing, dealership and maintenance access. If you have a newer Ford vehicle you can also access specific vehicle controls like remote startup.
Produced two simultaneous campaigns of video content for the launch. The first introduced users to the specific app functionality. The other, a collection of dramatizations based on real-life user experience stories.
Original Show Packages
Designed, animated, produced original on-air show packages & identities.
Launched Fuse network rebrand. Produced and developed new on-air graphics identity, including original show packages, key art, and collateral materials.
Launched FM network, produced and developed new on-air graphics identity.
Launched Oprah’s network and helped design & animate entire on-air network identity, graphics packages, programming and upfront presentations.
Designed and animated Lifetime network on-air graphics, show promos, etc.